Audio-Technica Sound Burger AT-SB727

Retro Feeling & Modern Features Combined

The striking retro look—reminiscent of 1980s design—makes the Sound Burger a real head-turner. Despite its nostalgic appearance, it integrates modern elements that keep it relevant in 2025 daily life. These include hassle-free Bluetooth streaming (so you can easily connect speakers, headphones, or an amp) and a USB-C charging port that replaces batteries and supplies power to the device. On top of that, its compact form factor simplifies both transport and storage, eliminating the need for a bulky platter cover. This fusion of retro charm and modern convenience proves the Sound Burger is more than just a collector’s item for 80s fans. Put simply: this little device is just plain fun!

Unboxing & First Impression

Once you open the box, you’ll notice the low weight of around 900 grams. Its compact dimensions of approximately 10 × 29 × 7 centimeters also stand out immediately. Despite mostly plastic components, the Sound Burger feels robust. Hinges and clasps look secure, ensuring that nothing rattles during transport or folding.

When you open the AT-SB727, you’ll see a well-thought-out, highly functional concept. The aluminum platter comes with a rubber mat that keeps your record stable. This construction gives the player its signature appearance while also saving space.

An integrated tension spring in the tonearm provides a constant tracking force of about 3.6 grams, eliminating the need for a counterweight. To secure the unit during transport, there’s a locking screw that holds the tonearm in place when you fold it up. An additional cover protects the cartridge and keeps the stylus safe on its way to the next listening session.

Mobility Thanks to Battery & USB-C

In the old days, the Sound Burger needed multiple batteries—but now Audio-Technica uses a (replaceable) battery that lasts up to 12 hours and can be conveniently charged via USB-C. No more annoying battery swaps, although the manufacturer says it takes 12 hours to fully charge from empty to 100%.

A built-in carry strap acts as a practical handle, making the tiny record player easy to grab and go. Although no carrying case is included, you can purchase optional hard-shell cases in two colors. This makes the Sound Burger a hassle-free companion for record fairs, traveling, or visits with friends.

Technology in Detail: Belt Drive & Integrated Preamp

The compact plastic housing (available in black, white, and iconic yellow) of the AT-SB727 hides a surprising amount of functionality. A DC motor, connected by a belt drive, spins the platter at two speeds (33⅓ and 45 RPM), accommodating both 12-inch (30.48 cm) and 7-inch (17.78 cm) records. Thanks to the built-in cartridge (ATN3600L), you get a genuinely solid sound quality that’s especially appealing for entry-level and midrange setups.

Adding to its flexibility is the integrated phono stage, so the player can directly connect to active speakers or an amplifier without a dedicated phono input.

Bluetooth 5.2 (Codec: SBC only) allows for wireless streaming, and a 3.5 mm mini-jack output with an adapter cable to RCA lets you hook up more traditional hi-fi components.

Operation: Simple and Intuitive

The Sound Burger’s controls are intentionally straightforward, making it easy for beginners to dive right in. First, open the lid and unscrew the locking bolt that secures the tonearm for transport. Then place the record onto the small platter—note that the record edges will protrude due to the unit’s design. One button press turns on the motor, and a switch sets the correct speed (33⅓ or 45 RPM). Carefully move the tonearm to the lead-in groove to start playback. After listening, close the lid, which automatically secures and protects the tonearm and stylus.

On the right side, a pairing button activates Bluetooth, indicated by a flashing power LED until the headset or speaker is paired. What you can’t do is run both connections in parallel—plugging in an analog cable disables the wireless function, and there’s no multipoint support.

For best results, place the Sound Burger on a level surface so your records spin smoothly, free from speed fluctuations.

Sound Quality: Mature Audio Despite a Mini Format

Even though the platter seems tiny at first glance, the AT-SB727 delivers a pleasantly robust sound. Rotational stability is consistent, effectively minimizing any pitch variations. A slight motor hum is audible only if you’re right next to the device.

The proven cartridge (ATN3600L) plays a major role in achieving a warm, enjoyable sound, offering clear highs and clean mids. If you go wireless, you’ll enjoy surprisingly decent Bluetooth streaming, though the connection range may be slightly less stable than a smartphone’s.

Audiophiles, however, will prefer the analog cable hookup for the classic vinyl vibe. Either way, the Sound Burger holds its own as a capable everyday turntable with impressive tonal breadth for its size.

Typical Use Cases

The Sound Burger is perfect when you want to enjoy vinyl on the go or in limited spaces. If you’re browsing record fairs or flea markets, you can immediately test LPs on site to check condition and sound quality.

It’s also great if your living area is cramped, since it requires minimal space. Retro fans will naturally love the AT-SB727’s one-of-a-kind look, which never fails to draw curious stares and questions!

Additionally, it makes an excellent second turntable for the office (my setup!), a vacation home, or any scenario where you value a compact and portable solution.

Conclusion

The Audio-Technica Sound Burger (AT-SB727) isn’t just a flashy retro gadget—it also delivers good sound, solid build quality, and practical features like Bluetooth and an internal battery. Whether you use it on the go as a mobile highlight or at home as a space-saving vinyl solution, this tiny turntable merges fun, style, and performance into one compact device.

At 229 euros (RRP), you get a turntable that’s more than just vintage décor. It’s not a replacement for a high-end setup, but anyone charmed by the compact size, hassle-free usability, and groovy ’80s vibe will soon fall in love with the Sound Burger. We certainly already have!