The Audio-Technica Sound Burger AT-SB727 merges retro charm with modern technology, delivering clear sound, solid design, and practical features like Bluetooth and a built-in battery.
The History of Audio-Technica
Audio-Technica is a Japanese audio equipment manufacturer founded by Hideo Matsushita in Tokyo in 1962. Originally focused on developing and producing phono cartridges, the company quickly gained recognition among audiophiles. Driven by a consistent spirit of innovation and a firm commitment to quality, Audio-Technica gradually expanded its product range and ventured into new markets.
By the 1970s, the brand had already evolved into a global provider of audio devices. In addition to phono cartridges for turntables, Audio-Technica soon began producing headphones and microphones that are now used in studios, on stages, and in private settings worldwide. Its unwavering pursuit of accurate sound reproduction and reliability has secured the company a permanent place in the audio industry.
Current Audio-Technica Products
Headphones
Audio-Technica is best known for its wide range of headphone models. The ATH-M50x series in particular has become a studio and DJ favorite. Other lines, such as the ATH-SR series, cater to audiophiles seeking precise sound reproduction and maximum wearing comfort. The company also offers wireless Bluetooth headphones, combining portability with authentic sound quality.
Microphones
The manufacturer produces a broad selection of microphones, including the AT2020 series, favored by podcasters and home studio enthusiasts. Live musicians and audio engineers frequently rely on the brand’s robust condenser and dynamic microphones, trusted for their durability and consistent performance in professional environments.
Turntables and Phono Cartridges
Audio-Technica’s AT-LP turntable models cater to everyone from entry-level users to serious vinyl enthusiasts. With built-in phono preamps, USB outputs, and high-quality cartridges, these turntables enable both traditional vinyl playback and convenient digital archiving. The VM-series cartridges enjoy a solid reputation among purists for their reliable performance and faithful sound reproduction.
Additional Audio Products
Beyond headphones, microphones, and turntables, Audio-Technica also manufactures a variety of accessories, including replacement styli, cables, and adapters. With its broad product portfolio, the company meets a wide range of needs in both audio production and playback settings.